Happy National Ice Cream Day! One of my favorite days! Although, I celebrate by eating ice cream far more than once a year.
If you’re in Boston today, you might be able to get some free ice cream. Today, between noon and 4pm, the Vice Cream Truck will be patrolling Boston streets and walking around the areas where people are outside enjoying this beautiful summer day.
Plus, they will meet anyone who tweets “Today is National Ice Cream Day and I want @eatvicecream” along with their location.
The Vice Cream Truck will be giving out samples of their most popular flavors: Choc of Shame, Bourbon Mash, Toffee Wife, Breakfast in Bed, Higher Grounds, Afternoon Delight and Minted while supplies last. The company also has an interesting back story.
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Vice Cream is all about unapologetic indulgence with eight super premium flavors and tagline “Live Life, Dig In.”
When Vice Cream Founder Dan Schorr was in college, he paid for school by driving a Good Humor ice cream truck during the summer. It was during those hot summer months that he saw first-hand the joy ice cream could bring people. Years later in 2015, life threw Dan a curveball when doctors told him he had cancer – an aggressive form of lymphoma.
After undergoing treatment that included chemotherapy at Dana-Farber Cancer Institute in Boston, Dan beat the disease and made a decision to not just live life, but indulge in it, which led him to create Vice Cream in Boston.
To Dan, ice cream is, and always should be, about unapologetic indulgence. Through the “Nice Vice” program, Vice Cream aims to bring smiles to cancer patients and their families by supporting various cancer charities nationwide, and at events like the Jimmy Fund Scooper Bowl and sampling Vice Cream at hospitals.
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I haven’t tried Vice Cream — yet. I’ve been trying to be good with Halo, but I’m intrigued and may indulge at some point.
Well, as I write this, it’s close to 1pm. They only have one truck, but they will do their best to get to everyone who tweets in the 4-hour timeframe. So time to get tweeting!