BAND-AID Brand Adhesive Bandages go all the way back to 1920 and the company has been innovating since.
For example, they introduced clear strip bandages in 1957. Space travel was acknowledged in 1963 and 1969. In 1988, they acknowledged perestroika in Eastern Europe. In 1997, they added antibiotic ointment. Just three years ago, the company improved their bandages to feel like a second skin by expanding and contracting.
Meanwhile, the Civil Rights Movement in the United States took place during the 1950s and 1960s. In 1967, Thurgood Marshall became the first African American to serve as a U.S. Supreme Court Justice. In 2008, Barack Obama was elected as the first Black president of the United States.
Just a few days ago, on June 10, 2020, in an Instagram post, Band-Aid, now owned by Johnson & Johnson, stated their commitment “to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin.”
Upon learning that bandages would be available in brown and black skin tones, I became livid. I thought, “Really?! Now?! After all this time, they finally acknowledge that Black and Brown people exist!” If you’re looking for an alternative, a Black owned company called Browndages, makes bandages in an assortment of brown shades.
As a child, I wondered why the flesh color bandages were not the color of my skin. I wondered the same about crayons and later about nylons too. Although, I just read that Crayola changed the name of the flesh crayon to peach in 1962.
Whiteness gets the presumption. It feels like a slap in the face for someone with brown skin. It shows the ironic invisibility of Black people, even though we always stand out.
The moment that we’re in right now is a moment of reckoning. Black people want our humanity acknowledged and the current protests are just that.
Certainly it’s a tense and stressful time. White-knuckle is defined as “marked by, causing, or experiencing tense nervousness.”
Do you see where I’m going with this? I could be wringing my hands and stressed as can be, but I will never have a white-knuckle moment. I have brown skin. That term is all about the default color as white and does not acknowledge Black people. Just like the flesh color bandages that were never brown.
So many moments in history Band-Aid could have acknowledged Black people. They acknowledged space travel and even perestroika in Eastern Europe. But overlooked the Civil Rights Movement, the first Black Supreme Court justice and the first Black president.
Maybe the change happened now because the leadership is different than what it was over the last decade. In short, I hope that more white people will look at how they have understood the default race. Look at the characteristics of those deemed “real” Americans. Examine how white privilege has benefited them and think about the range of colors of all people before exclaiming a white-knuckle moment.