Nift: You Got Me Miffed

Colorful circles in shades of red, green, orange and yellow, on a Nift Neighborhood gift card.

Have you heard of Nift? I hadn’t until this past fall when I received a Nift card as a gift.

When I went to the website to redeem my gift, I was very excited. According to the face of the card (see picture above) I would have $50.00 or more to spend. The “or more” should have put me on notice that something might be a bit off.

Anyway, Nift seems more business focused than consumer friendly. It’s a way of introducing local businesses to consumers. Which is actually a great idea.

But most of the suggested businesses weren’t that easy for me to get to in my normal day to day routine and I wasn’t that interested in the merchandise of many of them. However, there was one suggestion for a place that I had planned on going to anywayChill On Park. A new ice cream shop in Dorchester.

Within days of activating my card, I planned to meet a friend there. I arrived first, during their normal Saturday business hours and they were closed for some reason. Maybe Thanksgiving? I don’t know.

But my friend and I had to find another place to go, so we went to Dot2Dot Cafe, which was very close by and a place we had been to before and really enjoyed. I had planned to blog it, but never got around to it.

Anyway, back to my being miffed by Nift. You should note that Nift expires very quickly. I activated it around November 17, 2016 and the expiration date was December 22, 2016. It was only good for a little over a month. That seemed odd to me. And rather unfair.

It was my understanding that in Massachusetts, gift cards are good for at least seven years. This is true, according to the Massachusetts Attorney General’s Office. I emailed Nift’s customer service about this and received the following response.

Thank you for reaching out! We are well versed in gift card law. If the gift expires any funds if paid are returned. If you have any questions about this, please refer to our Terms of Service.

I just extended the expiration date of your Nift to March 1st, 2017, so you can now use it at Chill On Park, in Dorchester. You can also find again your gift certificate here. After having used your gift, click on the “Redeem in Store” button. This lets Nift know that you’ve used your gift. We will then send you a new gift code, via email, including your residual value.

Please let me know if you have any other questions, and enjoy your gift!

Based on my understanding of their TOS, the business that purchased the Nift card is the customer, not me, and any money left on the card after the expiration goes back to the purchaser.

I didn’t get a chance to use Nift by March 1st either, so I sent another email and received another extension until March 30th.

You can probably see where this is going. I didn’t get a chance to go by March 30th either. When I sent another email, I was told that there were no more extensions.

Then I received an email stating that my “gift” had expired and would I please give some feedback. I told them that I didn’t have a chance to use it.

It seems to me that if you really want people to use a gift card, they should have more time to use it. It’s probably why Massachusetts state law allows at least seven years for gift certificates to be redeemed. Four months is hardly enough time. Especially when that time is the winter. Oh well.

For anyone considering buying Nift for their customers, buyer beware.